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VC Talk

Mediapur
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Mediapur: The Cinema & Events Kingdom

Sunil Sharma, Founder & Director Mediapur


The event industry has evolved significantly in recent years and is now redefining itself in light of the exponential growth of various happenings in both the commercial and non-commercial worlds. With modern businesses heavily influenced by image building, events are becoming a powerful tool for creating brand loyalty, introducing products, and generating revenue for organisations all over the world. With the increased popularity of events, an increasing number of entrepreneurs in India have launched event planning startups to upgrade the industry and develop solutions that help businesses more effectively leverage events while improving the overall consumer experience. Mediapur, based in Mumbai, is one such production house and corporate event planning firm.


Sunil Sharma's brainchild, Mediapur, was founded in 2018 with the goal of providing clients with quality content that solely engraves their stories and themes of events in front of the audiences. "Since 2011, we have existed as an IT company called Code Serve, which specialised in Creative and Technology." Now that we've rebranded, we've added more flavours to our services, such as Production and Event Planning. We have extensive experience in research and planning and work hard to provide you with high-quality services. We completely handle the process of writing and narrating the storey, as well as producing and directing the films. We have ready-made predetermined requirements that fit a variety of commercial movie and advertisement needs. As a result, our direction team ensures that the storey reaches the audience," Sunil says.


Commercial events and exhibitions are also a specialty of the company. It revolutionises event management and has managed hundreds of thousands of meetings and events. "We understand the current business landscape and ensure that commercial events sparkle accordingly." We smoothly manage commercial events and exhibitions by properly arranging the venue and event flow. We ensure that the audience's participation in the events is appropriate to the event's theme. The team's primary methodology is to deliver the right theme to the right audience at the right time. "They observe the needs of the audience while analysing the society and market scenario, which allows them to deliver the best quality," he says.


Keeping Ahead of the Competition


Challenges are unavoidable in any business. Mediapur is no different. Budget management was a difficult task that the team had to face in its early days. They eventually began to see results as a result of their zeal and ideas. As time passed, Mediapur's clients began to recognise it, and it soon established a strong foothold in the market. "We believe that in order to raise the standard of industries, market changes are required." We are welcoming trends to upgrade ourselves, just as we stepped into virtual events from physical events to explore the virtual world and easily reach globally. We have a strong sense of creativity. Though the belief of unacceptance exists, we use it because, according to us, any idea has some aspects that can be modified and may result in success, and we consider this to be our USP," he claims.


Each year, Mediapur produces over 100 B2B and B2C events and brands. In total, it has created over 1000 projects related to construction design and landscaping around the world. Because of their significant national and international reach, as well as industry depth and breadth, the events and brands bring a diverse range of industries and specialist markets to life. It builds platforms on which customers, partners, and communities can interact, trade, and grow. Since its inception, the company has amassed a plethora of accomplishments. One of its recent success stories is its digital education event EduVista Summit 2020, which attracted 25000 attendees without the use of paid promotions.


The Epic journey


Mediapur has experienced consistent growth in terms of revenue and clients over the years. It is gradually connecting to world-renowned brands such as Panasonic and Logitech, broadening its reach in the virtual world to a global scale. "By launching padhaoo and buiznest, we are expanding our reach into the educational and financial industries. Padhaoo is an educational social networking site that connects students and teachers across the country, and buiznest is a financial product for providing legal services and connecting fundraisers across the country. In addition, we are gearing up to launch a video conferencing platform "Finally, he says.


Sunil Sharma is the company's founder and director.


Sunil began his career as a Website Developer and now works as a successful entrepreneur in the Event industry. He is attentive to the details of the plans and has mastered the art of remaining calm and composed in the midst of a crisis in order to think wisely. While being a brilliant to speckle talent, he uploads skills such as strategy planning, prototyping, coding, designing, and digital marketing, and has delivered 1000+ projects to date, with many more to come.


Aishwarya More, Creative & Content Head


Aishwarya's contribution in the last year ­ coordinating with the director and reflecting the company's ethos while crafting exceptional content ­ has been instrumental in Mediapur's growth journey.


Quick Facts


• Offices in Mumbai, Delhi, and the United Kingdom


• 100+ national and 50+ international clients


• 30+ A-Level Team & 100+ Interns