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Tea Statistics of India

India produces the world’s second-largest amount of tea. India is the world’s top user of black tea, as well. In total, 973 million kilograms of tea was consumed in the domestic market in 2016-17. India is ranked fourth in the world in terms of tea exports, with an export value of $785.92 million in 2017-18. Russian Federation (48.1 million kg), Iran (31.19 million kg), and UAE were the leading export customers in terms of volume in 2017-18. Iran ($120.82 million), Russian Federation ($120.59 million), and the United Arab Emirates ($66.33 million) were the leading export markets in terms of value. Orthodox/green and instant tea contribute 11% of the total tea output of India. In the 2017-2018 fiscal year, tea production was 1,325.05 million kg. North India produced around 1,087.11 million kg, whereas South India produced approximately 233.65 million kg. According to data from December 2015, India has around 566.66 thousand hectares of tea-growing land. Assam (307.08 million hectares), West Bengal (140.44 million hectares), Tamil Nadu (69.62 million hectares), and Kerala (69.62 million hectares) are the leading tea producers (35.01 thousand hectares). Tea is India’s second-largest employment, according to estimates.

Due to strong geographical indications, significant investments in tea processing equipment, ongoing innovation, and strategic market growth, Indian tea is among the best in the world. Northeast India (including Assam) and North Bengal are the primary tea-growing regions.

Constraints

Several issues are preventing this business from realising its full potential. Over the last ten years, production costs have increased at double the rate of inflation. Prices have remained stable in the Rs 125-132/kg band for the past five years, making the market unprofitable for growers. However, with customized innovation for tea drinkers, half of this problem will be solved.

Tea companies are always coming up with new ways to appeal to the millennial demographic. The popularity of green and black tea amongst India’s youth for its health advantages has resulted in some of the most outstanding products. Flavoured teas are gaining popularity amongst the general public.

Organic tea production as an emerging venture

Organic tea production is a new concept that encompasses tea production without the use of pesticides or other chemicals. The production is entirely based on natural fertilizers. The future of organic tea production appears to be brighter after the advent of small-scale tea planting in Assam. All Assam tea estates that have been producing teas are non-organic. As there are so many non-organic tea farms nearby, it’s tough merely to create an organic tea garden. Chemical fertiliser or pesticide dispersals, as well as chemical agents interfused in the soil from the surrounding region, might penetrate the organic garden. However, a few large tea estates have switched to organic farming.

Salient features of Aromica

Aromica is an innovative way to channelize all organic tea producers in Assam to generate profitable outputs which would otherwise be surpassed by the non-organic tea producers. ‘Aromica tea’ is a company that focuses on delivering not only organic tea to the customers but also brings innovation to the tea market. They obtain their green teas from several organic tea estates in Assam and Arunachal Pradesh, which helps local farmers earn a fair price and a consistent market for their products. Aromica sources ‘’blue tea’’ which is gaining popularity in Assam for its high concentration of antioxidants, anti-diabetic qualities, brain activity enhancers, and other benefits. Similarly ‘’Blooming Green tea’’ is another innovative product introduced by the company.

Exciting products of Aromica

Three flag-bearers of Aromica are as follows:

  • Aromica bamboo shoot tea: A tea with high dietary fibre and antibacterial and antiviral effects.
  • Aromica blooming green tea: Green tea leaves are mixed with dried flowers to form a bulb that unfolds as a consumer pours boiling water over it. Rich in antioxidants, flavonoids and catechins, this is the flag-bearer tea of the company.
  • Aromica blue tea: Blue Tea is a mix of organic superfine green tea, butterfly pea flower, and Indian herbs and spices. Helps with stress relief, weight loss, attractiveness, and a positive attitude.

Some of the other products include:

  • Aromica Chamomile Tea
  • Aromica Equinox Tea
  • Aromica Family Happiness Tea
  • Aromica Fiery Tea
  • Aromica Golden Tea
  • Aromica Kadha Tea
  • Aromica Masala Tea
  • Aromica Mint Wonder
  • Aromica Miracle Tea
  • Aromica Moringa Tulsi Green Tea
  • Aromica Paan Mint Spiced Tea
  • Aromica Pearl White Tea
  • Aromica Rose Green Tea
  • Aromica Roselle Tea
  • Aromica Saffron Tea
  • Aromica Slim Tea
  • Aromica Spiced Turmeric Green Tea
  • Aromica Vedic Tea

These products signify the versatility of Aromica in tea production.

About the founder and director, Mr Ranjit Baruah

For the past 20 years, he has held different managerial positions with Mcleod Russel India Limited, the country’s largest tea firm. Working in several tea estates across Assam and owing to his posting in various parts of the state, he came across many small tea growers who were producing great teas in their tiny units but struggling to find the proper market for their product. He earned a B.Sc. in Anthropology from Cotton College and then went on to complete a Hotel Management degree at IHM in Guwahati, where he worked for a few years. In 1999, he was offered a position at Williamson Magor Tea Ltd. Throughout a 20-year career, he progressed from Management Trainee to Dy. Manager. During his work at the tea gardens and factory, he was able to learn about tea manufacture, production, and tasting. I also took a course at IIM Rohtak, which assisted him in grasping the nuances of the business.

He started AROMICA to assist small tea producers in finding a good market and a fair price for their teas, as well as providing something lovely to tea enthusiasts all around the world.

Industry Health, Wellness & Fitness
Company size 11-50 employees
Headquarters Guwahati, Assam
Type Privately Held
Founded 2015
Specialties Wellness Teas
Website http://www.aromicatea.com
Sources and references https://www.victorytales.com
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