The first sleep-focused private label start-up in India, founded and run by Alphonse Reddy. His passions include providing excellent experiential shopping opportunities and premium sleep solutions. In addition, he founded Fabmart, an online marketplace with a focus on sleep. His career spans more than ten years in the fields of technology, sales and distribution, strategy, and private equity. Before joining the strategy consulting and investment teams at Delta Partners, Alphonse worked in London for Flextronics and Sasken.
He completed his engineering degree at BITS, Pilani, and his MBA at the French business school INSEAD. His interest is travel, and he has already visited or worked in more than 40 nations. He is one of the few who does not know how to swim yet is also a licensed deep-sea diver.
India’s first web start-up dedicated to sleep is called Sunday (www.sundayrest.com). The company’s goal is to provide products that have been produced after thorough research and are internationally certified, like mattresses and pillows. It was created out of a desire to fill a void in a somewhat cluttered and confusing area because, after all, picking a mattress is not a simple task. Combining excellent products with a straightforward and hassle-free purchasing process through unique efforts like a 100-night risk-free trial and same-day delivery is a significant goal.
Hiroko Shiratori, a well-known Japanese designer, was in charge of the design, and the latex was purchased from Belgium’s most cutting-edge facility. To ensure that the goods are not only pleasant but also adhere to global health standards, all essential raw ingredients are approved by European organisations (Euro Latex, Oeko-Tex 100). The Latex Plus mattress from Sunday is the country of India’s first fully certified mattress. In order to ensure that the items are appropriate for various client profiles in various climatic zones, they were also tested on real people in several Indian cities throughout both the summer and the winter.
Sunday provides its mattresses on a 100-night risk-free trial basis, taking the worry out of mattress shopping. If the consumer decides to return the mattress, they are eligible for a 100% refund.
The Sunday team also pioneered the same-day delivery of beds. Delivery times for most mattress and furniture companies range from 7 to 14 days. Bangalore now provides same-day delivery. Chennai, Hyderabad, Mumbai-Pune, and Delhi are upcoming important cities.
A core group of extremely skilled individuals manage Sunday. The team has prior experience managing Fabmart, India’s first and largest marketplace for sleep-related goods (www.fabmart.com). The team’s aggregate experience spans organizations like Fabmart, Flipkart, KFC, Peter England, Delta Partners, etc. They also have academic credentials from schools like BITS Pilani and INSEAD France.
Anand Morzaria and the other co-founders of PennyWise Solutions Private Limited, a digital services firm bought by Ogilvy & Mather in 2013, served as lead investors on Sunday.
The Sunday mattress team concluded that the present mattress-buying process is broken for a consumer after founding and operating Fabmart, a dedicated sleep marketplace, for three years. They are forced to pick from a variety of models that differ slightly from one another, and combined with useless hi-tech buzzwords, they are left in total confusion. The goal of Sunday Mattress was to enhance the entire mattress-buying process for customers.
To create a mattress that will meet client needs, the Sunday Mattress team did a lot of study. They observed that there is a lot of misunderstanding regarding the various sorts of materials utilised in mattresses on the market. There are basically four different kinds of raw materials: memory foam, spring, latex foam, and coir. A mattress normally has three layers: the Comfort Layer, the Support Layer, and the Base Layer. You can come up with roughly 30 distinct combinations if you perform the math and exclude some obvious things. In order to swiftly produce a prototype mattress from any of the 30 possibilities, Sunday Mattress constructed a modular bed.
Sunday mattress industry has made it their aim to provide goods that improve our ability to sleep. We can unwind by using their bedding and mattresses, which give our bodies the impression that they are resting more organically. The business holds that getting enough sleep is crucial for everyone, but especially for individuals who are 30 years old and older. A comfortable mattress and pillows significantly improve someone’s ability to sleep. The business aimed to become the modern sleep start-up that blends openness and product innovation to give Indians better sleep at a reasonable price.