Ashwin Architects


“Operating at the intersection of storytelling, brand strategy, public relations, content curation, changing media-landscape and creative distribution, we deliver impactful communication for brands across the spectrum.”

Jajabor Brand Consultancy: Operating at the intersection of Media, Business, Story-telling & creative distribution

Jajabor Brand Consultancy are a strategic collective, specializing in custom storytelling. Jajabor Brand Consultancy empower brands to bring their phenomenal stories to their customers across platforms that matter. Jajabor Brand Consultancy operate and converse in an influential ecosystem of VCs, investors, entrepreneurs and media helping build synergies that are impactful and compliment business goals. Operating at the intersection of storytelling, brand strategy, public relations, content curation, changing media-landscape and creative distribution, Jajabor Brand Consultancy deliver impactful communication for brands across the spectrum.

With the vision to unleash the power of storytelling, Jajabor Brand Consultancy helps brands, people, companies and policymakers to reach their consumers. We are the country’s only dedicated PR & Brand Strategy Consultancy that works across storytelling, public relations, brand strategy, investment consulting & more. Jajabor has helped companies raise millions of dollars, launch amazing products, hire incredible people, shape policies & most importantly impact communities and lives positively.

How do we define Jajabor Brand Consultancy?

Jajabor Brand Consultancy is the company with the vision to unleash the power of storytelling. We aim to help brands, people, companies, policymakers to reach their consumers.

What’s in the name?

Jajabor means nomads in the Assamese language. It was inspired by one of my grandfather’s favorite songs by Bhupen Hazarika, the song relays that just words can transport you anywhere in the world. In essence, we’re all ‘nomads’ or ‘Jajabors’ that are traveling through this world across multiple destinations & just with the power of our mind and words we can transport ourselves anywhere in the world.

What do we do?

We use storytelling & public relations to solve the biggest business challenges & leverage key opportunities. We have a unique consultancy model, consider us a ‘SWAT’ team of communication experts, we plug our teams into organizations & work both as corp coms & agency giving businesses a 360-degree strategy + execution arm. Our services include Public Relations, Integrated Communications, Brand Strategy & Content Strategy.

PUBLIC RELATIONS: End to end Pan Media communication creation and Distribution

BRAND STRATEGY: Cultivating and Sustaining effective brand positioning

CONTENT STRATEGY: Creating compelling stories that help brands resonate with their audience

Why we do it?

Every day we show up to work inspired by the fact that our work can connect consumers to brands in meaningful ways. Knowing that through us customers have been able to solve issues, policymakers have heard from citizens, start-ups have raised funds & are innovating like never before, businesses have expanded & created opportunities that give us the impetus to keep hustling. Very early on I realized that PR & storytelling is not just about distributing great stories, it’s about crafting communication that helps move entire ecosystems, that’s why we do what we do.

How we evolve?

As a company, we thrive on a culture of learning & agility. Due to the nature of our business, we’re constantly in the middle of evolving consumer, media, business landscape. To keep up with this, we do a few things consistently-

• Always interact & learn from stakeholders in the industry other than yours. From investors, policymakers, tech founders to freelancers or even artists, we constantly look and learn from businesses beyond us to imbibe best practices & challenges

• Constant Hustle mode-This means not settling or stopping or being complacent. We do celebrate our wins but also know that every 24 hours the world changes.

• Loving failures as much as we love our wins- No one in the team is afraid to fail. This enables us to take massive bold risks, while we are always cautious that these failures never outweigh the risk.

• Global networks- Beyond our work, each employee including myself as a founder is encouraged to cultivate a global network that enables cross-pollination of learning & working.
Social responsibility in social media

Simply put, we don’t put anything out there with our name unless we’re prepared to take full responsibility for it. This means constant vetting, well-researched input. However, if we strongly feel about an issue, we put our full might behind it to put forward our perspective in a respectful way.

The need of the hour

Social media as a concept is still evolving in India, a whole generation of netizens that have come on board are mobile-first and never went through the cultural or technological evolution their predecessors did. Keeping this in mind, the user needs to be at the center of all frameworks. This framework has to be created by us for us, no other existing framework from any other market would work.

Industries:Public Relations and Communications
Company size:11-50 employees
Headquarters:Gurgaon, Haryana
Type:Privately Held

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