Eco-Friendly Products: Hot Topic in the market


Eco-Friendly Products: Hot Topic in the market

Environment friendly processes, or environmental-friendly processes (also referred to as eco-friendly, nature-friendly, and green), are sustainability and marketing terms referring to goods and services, laws, guidelines and policies that claim reduced, minimal, or no harm upon ecosystems or the environment. Companies use these ambiguous terms to promote goods and services, sometimes with additional, more specific certifications, such as Eco-labels. Their overuse can be referred to as green-washing. To ensure the successful meeting of Sustainable Development Goals (SDGs) companies are advised to employ environmental friendly processes in their production. Specifically, Sustainable Development Goal 12 measures 11 targets and 13 indicators “to ensure sustainable consumption and production patterns”.

The International Organization for Standardization has developed ISO 14020 and ISO 14024 to establish principles and procedures for environmental labels and declarations that certifiers and eco-labellers should follow. In particular, these standards relate to the avoidance of financial conflicts of interest, the use of sound scientific methods and accepted test procedures, and openness and transparency in the setting of standards.

Why we need Eco-friendly products?

Rise in demand & consumption of unsustainable goods are the reason for pollution in multiple discipline such as water contamination, air pollution, less fertility of farm land, soil depletion and bad impact on ocean creatures.

To put things in perspective, here are some sobering facts on pollution:

• About 14 billion pounds of waste end up in our oceans every year, with most of it being plastic.

• A plastic bottle needs 450-500 years to decompose while the nearly indestructible PET containers will never decompose.

• A plastic bag need 100 years to degrade and less than 1% of the plastic bags we take home from stores are recycled, the rest pile up in landfills or end up in the ocean.

• Plastic is of multiple types, the hardest plastic has long life and can be recycled if broken. On the other hand, the single use plastic cannot be recycled and once used it gets into landfills which takes 500 years to biodegrade. Those chemicals contaminate soil and oceans which leads to pollution.

• Plastic bottle production requires 1.5 million barrels of oil every year; more oil is used to transport them around.

Importance of Eco-friendly products

An eco-friendly product is that is less harmful to the environment than the regular counterparts. Eco-friendly consists in every manner, from our daily consumed food till our commuting vehicles and fuel. An Eco product helps to reduce or to stop rise in our carbon footprint. To name a few, we can see

 Paper cups, plates, spoons

 Organic vegetables and fruits

 Wooden cutlery

 Reusing or recycling hard/reusable plastic

 Jute bags

 Electric vehicles, etc.

It is not just about plastic though; even our fashion and construction industry contributes in rising pollution. Newly manufactured cloth fabric needs lot of processing which includes coloring, packing and transportation. On the other hand, if we recycle or reuse fabrics then we could cut our carbon footprint up to certain extent and be able to save some money as well.

Stainless steel or thermo-steel bottles are one of the best alternate to plastic bottles. It has numerous benefits, one of which is the life span. It can be used for several years unless and until it gets broken by the consumer. It keeps the water temperature as it is for up to 24 hours. This means, water quality can be kept stable and fresh for a long period while travelling.

Reusable jute or cloth fabric bags for shopping would be an better option for brands as well as for consumers in order to reduce the rise in their carbon footprint.

Nowadays, many organizations like Google, Amazon, Microsoft, Flipkart are getting their operations a sustainable look. Google and Microsoft are investing heavily in solar power generation in their office to reduce their dependency on polluting energy plants. Amazon and Flipkart India’s leading commerce giants are leasing electric delivery vehicles in order to reduce their carbon footprint on roads.

India’s Contribution to Eco-Friendly Products

Data published by IMARC Group; the Indian paper cups market reached a value of INR 2,139 crore in 2020. Looking forward, group expects the market to grow at a CAGR of around 10% during 2021-2026. Even bamboo products are getting highlighted in eco-friendly list with variety of products available, from toothbrush, soap case, serving tray, to spoons and other kitchen and furniture products.

India’s vehicular pollution is one of the major issues in Indian cities, which are now getting addressed by many EV startups like Ather Energy, Hero electric, Ola Electric and few more. In car segment, Tata Motors is leading the way with two electric cars in portfolio NexonEV and latest TigorEV on a platform named as Ziptron technology.


Eco-friendly products are not just to save our environment, nut are also helpful to live a sustainable life with harming less to nature. Changing our habits in a day will be an impossible task, but can be possible if we take small and collaborative efforts and steps.

Using eco-friendly products and encouraging others too will create a revolution and help us reduce our carbon footprint to net zero in upcoming years.

“Let’s make our planet a better place to live for every living organism”

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