GoPhygital is a full-service Digital Transformation company focused on helping organizations create the right solutions that deliver ROI in the experience economy. They offer end-to-end solutions in product advisory, design, and engineering. With a collective experience of 200+ man-years in software development, they have played an active role in the ever-evolving world of digital products – from app development and web development to emerging technologies such as AR, VR, IoT, and AI-ML to help their customers up the ante on their digital strategies and explore the phygital domain.
They have partnered with several prestigious brands like Ipca Laboratories, Mahindra Rise Group, Amazon Prime Video (India), Pidilite Industries, Angel One, Procter & Gamble (India), Total Quartz (India), Soujanya Color, Rantmedia (UK), Horizon Marketing Solutions (Amsterdam), Reliance Games, Goethe Institut (New York), ICICI Lombard, Schbang, Creative Galileo (Singapore), and more. Their clients are spread across diverse domains – Pharma and Healthcare, EdTech, Media & Entertainment, Banking & Financial Services, Gaming, Advertising to name a few.
GoPhygital works with businesses across various segments like education, healthcare, retail, lifestyle, etc to help them enhance their product offering and user engagement by implementing phygital solutions incorporated with a strong element of gamification. GoPhygital is a venture driven by an experienced team who have cut their teeth on design, technology, and everything around it. They create exciting solutions that go beyond the ‘digital only’ domain and enhance physical products with digital engagement.
How do they work?
- Network: Connecting and building strong relationships with key players in the immersive technology ecosystem.
- Research: Understanding, analyzing, and implementing industry-specific market trends to maximize brand potential.
- Collaborate: Backed by a robust design and strategy team, we get to the core of your business objectives and create Phygital strategies that work.
- AR & VR: Designed and developed by GoPhygital, the GoPhygital app brings to life static, print images into fully interactive, 3D AR-powered solutions. With intuitive touch-based controls, you can pinch to zoom in or out of the model or use a swipe to rotate the model.
Virtual reality (VR) is a computer technology that uses virtual reality headsets or multi-projected environments, sometimes in combination with physical environments or props, to generate realistic images, sounds, and other sensations that simulate a user’s physical presence in a virtual or imaginary environment.
- Mobile solution: In today’s highly competitive markets, a fresh approach to business can differentiate your enterprise and they help you plan those enterprise mobility initiatives to certainly foster your business and achieve the set goals. Work with their mobility advisory services team and develop a sound strategy!
Their qualified and trained team of UX and UI specialists is adept at understanding the concept and requirement of the client, thus providing creative designs to best realize the potential of the app. At this juncture, their able graphic designers design every aspect of the app’s UI to make sure that it is tailor-made and manages to interest, amaze and provide the users an intuitive design.
- Web: With an established track record and a well-documented integration process that unifies the best of agile project management to complex mission-critical integration flawlessly, with minimal interruption for the end-users.
Systems that have been developed over a period, provide business functionality, and deactivate them completely, may not be in the best interest of organizations, owing to high risks and high costs. But migration is necessary to decide how far you go. With multiple successful migration efforts under their belt, GoPhygital can plan it for you and make the decision – to enhance or to transform!
There is a growing market for these immersive techs, and with the promise of VR & AR applications, businesses should leverage these tools as it will not only help them save time and money but also bring about a transformation in approaching ideas/experiences that could disrupt the current business landscape.