Iconic ‘Contessa’ to be relaunched; SG Corporate Mobility buys brand name.

Iconic contessa to be relaunced

The Contessa, a 1980s premium car in India, will be reintroduced. On Tuesday, Hindustan Motors announced the sale of its ‘Contessa’ brand to SG Corporate Mobility Pvt Ltd for an unknown fee.

Hindustan Motors, a subsidiary of the CK Birla Group, said in a bureaucratic filing that it had implemented a brand transfer agreement with SG Corporate Mobility Pvt Ltd on June 16, 202, for the transfer of the Contessa brand, which includes the trademarks with implementation numbers and predefined relevant provisions of the brand.

It was also stated that the transfer of the brand will be implemented in satisfaction with the terms of service outlined in the contract. Contessa was a premium sedan sold in the Indian market from the 1980s to the early 2000s, marketed above Hindustan Motors’ then-popular model Ambassador.

The competitive landscape has also harmed Hindustan Motors, which has closed its production plant in Uttarpara, West Bengal, since 2014 and ceased production of the Ambassador car. In February 2017, the French manufacturer PSA Groupe (now part of Stellantis) paid Rs 80 crore for the Ambassador brand.

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