Intangible tech around us

13. Intangible tech around us The 10 Best IT Companies in India 2022

The global innovation competition is firing up day by day with advances in artificial intelligence, blockchain, biotechnology, data storage, and other cutting-edge technologies revolutionizing sectors and global markets. To compete, companies may innovate in-house, or they may acquire the innovations of others. Intangible assets have very different dynamics and risk profiles than tangible assets, so evaluating the companies that make them is challenging.

An intangible asset is a way to reconcile the difference between the value of the assets a company evaluates itself on books and the value that the stock market assigns to it. Examples of intangible assets include knowledge and good hiring practices inside a company, which contribute to the company’s success.

Today’s Innovations:

True innovation is often not recognized by the market in its early stages. Whether it is in the fields of biotechnology, cloud computing, or artificial intelligence, innovations often have long and flat adoption curves to take on some of today’s innovation platforms, as network effects and lack of understanding delay their embrace. Is.

It took a decade for a successful company like Amazon to become profitable, as e-commerce had only just begun. Nevertheless, the most truly innovative products and business models have recently ended up being the platform, and the “winner takes the most” market. That’s why there’s an interest in catching innovations early.

A better understanding of the value created from intangible assets should be of interest to all stakeholders for the following reasons:

  • Corporates will be recognized for their strategic assets such as brand value, software, and talent. Current reporting requirements exclude them, which can be costly for both corporates and investors.
  • The public sector will know where and how in today’s economy, intangible value is being created and this can help commercialize innovations that are relevant to the economy as a whole.
  • PPPs that support socially significant innovation that creates long-term value can be accelerated.

Intangible Assets:

  • Brand: Consumers often have an attachment to the brand regardless of the performance of the company. For example, Apple Computer Inc., General Motors Corp. Take the Saturn unit or The Coca-Cola Company. The level of recognition those brands have helps drive sales and has value on Wall Street.
  • Corporate Culture: Microsoft has established a corporate culture that generates the results it’s looking for, and it goes out of its way to hire people who will fit that culture, not necessarily revolutionize it. Do it. Corporate culture also reflects the knowledge gathered within a company.
  • Customer Loyalty: if a company’s customers return frequently and spend a lot, then the company is doing something right. America Online Inc. generally does not provide its customers with state-of-the-art software, back-office architecture, or points of presence, but those customers are loyal. Accordingly, AOL does very well in the market.
  • Knowledge Management System: The systems or processes that a company establishes that help it explore best practices, promote knowledge sharing or provide a repository for such knowledge and make it useful to the rest of its employees.
  • Product Management Ability: Systems within a company that helps deliver products more quickly, such as excellent supply-chain logistics, order-entry systems, fulfillment systems, and customer service.


The cost of some intangible assets can be spread over the years for which the asset generates value for the company or its entire useful life. Intangible assets use amortization in the same way depreciation is used for tangible assets. Amortization is the same concept as depreciation, but it is only used for amortization. Amortization spreads out the cost of the asset each year as it is spent on the income statement.

Intangible assets put forward more challenges in valuing them from an accounting standpoint. Some intangible assets such as patents or licenses have an initial purchase price. Intangible assets are also initially recorded on the balance sheet as long-term assets.

Amrin Ahmed

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