Licious, a direct-to-consumer fresh meat and seafood seller has invested $1 million in Pawfectly made, Bengaluru-based fresh pet food startup.
The fresh pet food industry in India is at a inflection point, stimulating both domestic and international businesses to deliver their diverse product options to a rapidly growing customer base.
The Pawfectly made sells homemade, healthy and customizable pet food. They will continue to function as a separate entity and own production process and supply chain, said Licious executive.
Licious is founded in 2015 by Abhay Hanjura. It is India’s first D2C unicorn serves more than 2 million orders a month across 23 cities, company mention.
According to TechSci Research, the Indian pet food industry is increasing at an 18% compound annual rate and is predicted to reach $642 million by the end of 2022. Despite the potential for expansion, the pet food business in India has few options, forcing customers to rely heavily on pre-packaged processed food.