Dynamic Leaders in Cold Storage Solution Industry

Dynamic Leaders in Cold Storage Solution Industry

Cover Story

Yashpal Cold Storage

The cold storage market in India is fragmented and disorganized, with facilities largely set up on an ad-hoc basis. India has about 8,200 cold storage facilities as of 2020, of which 75% are only suitable for single commodity storage, especially potatoes, one of India’s major crops in terms of production and consumption.

The rise in online grocery, processed food and pharmaceutical sales has opened up vast opportunities for developers and third-party logistics players to develop multi-purpose cold chain facilities in India

When the SwiftnLift team had an interview with Rajani Singh about his venture known as Yashpal Cold Storage and how it started, where he envisions it, and its goals and objectives, Rajani gave some great answers. Here is a list of questions & answers from an interview session that the magazine had with Rajani and how enthusiastically and excitedly she answered those questions about this exceptional yet dynamic cold storage business they started up in India with a uniqueness.

Tell us something about yourself

I am passionate, sincere, well alert & updated on the fast-changing world technology, speed, and climate impacting the life of human beings and other living species. Born bought up in a middle-class family in a semi-urban/ rural area helped me in understanding the difficulties of common people in India, especially the farmer community.

With his acumen and vision, Late Shri Yashpal Singh with his brothers moved from Meerut district to Mathura in 1955 to expand the business of farming, sugar manufacturing & bricks kiln. In his short life of 55 years, he never forgot social responsibilities and contributed to education and other social awareness programs. With a determined and intellectually nourished mind, he is still alive in our hearts and acts as the inspiration to the whole group

With great learning from his father and sharp business acumen his son, Shri Om Prakash Singh expanded the business activities in Cold & Dry Storage of Vegetables, Grains, etc., and also ventured into the textile business (co- founded Cotton Sari Factory in Mathura). Experience blended with observation and intellect is the package for success that’s what Mr. Singh believes and represents. He is the person to induct a fresh approach to business process and played a vital role in expanding the business in the Agri sector. Now under the leadership of the next generation his daughter-in-law Smt. Rajni Singh and his Son Shri Rajendra Singh who is alumni of IIT Delhi and Columbia Business School, New York, the family expanded the business in mining, warehousing, trading, and logistics in India and overseas places for Agri, Coal, Metals & Minerals.

Tell us about Your Company

A brand owned by Yashpal Cold Storage, an ISO 9000 company. We hold the strong support of more than 1000 farmers in India’s one of the best potato land areas in Aligarh-Agra (Uttar Pradesh). We walk along with our farming community right from harvesting to final packaging, following hygienic & standard food safety procedures. We also hold an FSSAI license.

Yashpal Cold Storage is honored to serve Industry stalwarts Amazon, Flipkart, Grofers, Big Bazar, More Retail, Reliance, Mother Dairy, etc.

“Bringing predictability in the supply chain by creating a network of future in the world of the food industry”

Tell us about your education and why you chose business as a career path.

    • Be your own boss

It’s personal you get to invest your time and energy into something you love

    • Self – actualization

You get to build your vision instead of someone else’s

    • mprove the lives of others

Starting a business means you have the opportunity to other people. It means you get to make a meaningful impact on society.

What went through your mind while establishing Yashpal Cold storage

I belong to a farmer’s family. Farmers cannot sell all one crop at any given point in time. A crop, during its season, is sold for much less price due to plenty of availability. If not consumed or stored properly a large portion of a crop can go waste. The demand however rises later and evens the price. The farmers suffer minimum wastage of their product.

With the zeal to resolve farmers’ issues, I co-founded the Cold Storage unit in her native town Aligarh. She brought support from her father-in-law Shri Om Prakash Singh who had more than five decades of experience in Agri crop harvesting and the handling of the rural market. The duo took the store among top destinations for farmers and traders.

Yashpal Cold Storage soon became the preferred choice for Potatoes among whole-sellers, retailers & e-commerce companies namely AMAZON, MORE, Big Bazar, Reliance, Big Basket, Mother Dairy, Ninja Cart, OTIPY, Zomato, Swiggy, etc.

Tell us about your products

Our main product is Potato.

Tell us about your Goals and Objectives

To bring predictability in the supply chain of vegetables from farm to fork is our main objective. We created a platform where farmers get the safety of their products around the year and also get connected with mandies, traders as well as all leading e-commerce companies. The financial & logistic support to farmers & traders reduces the challenges in the supply chain.

Our Vision is to continue further enhance our commitment and capabilities in the rural market by creating a cost-effective supply chain and food processing of Agri commodities using modern management techniques and experience. Our success lies in connecting farmers to consumers globally

What kind of challenges & opportunities do you see in this field of work?

High cost of transportation, labor productivity, uncertainty in weather conditions & pattern of the crop is a few challenges.

Growing demand for products with changing food habits in an urban area is a great opportunity for the growth of our business. The growth of e-commerce companies in fruit and vegetable deliveries has changed the landscape in the supply chain. This has become a growth driver for the companies like us in providing supply chain solutions to these companies.

Do you have any future plans to further expand your business?

We want to establish Yashpal Cold Storage branches all over India and supply our product to the international market. We are also studying our options to diversify into the dehydrated vegetable business.

Who is your biggest client, and do you cater to the client’s specific needs?

■ More Retail Ltd
■ Amazon
■ Swiggy
■ Grofers
■ Reliance
■ Big Basket
■ Mother Dairy

Delivery at the doorsteps of customers well in time with the right packaging and quality is keeping our customers intact with us since the inception of our business 10 years back. We are also giving them digital solutions to get us integrated with their systems.

Currently in how many locations do you guys provide facility centers?

We have one location for storage & packing as of date.


Featured Person : Ms Rajani Singh ( Founder )
Founded Year: 1955

Top 5 Business Leaders, Ruling The Investment Casting Manufacturers Industry

Top 5 Business Leaders, Ruling The Investment Casting Manufacturers Industry

Cover Story

Engineer and Decors

I n 2020, the global building hardware market size was estimated at USD 15.96 billion and is projected to reach USD 23.271 billion by 2026, growing at a CAGR of 6.8% from 2021 to 2026. Architectural hardware includes door and window locks, door closers and floor springs, furniture hardware, panic bars, door automation, shower hardware, door and window fittings, glass hardware corner hardware, glass hardware railings, and other accessories.

The global building hardware market is expected to gain significant momentum in the near future, fueled by economic growth and increased infrastructure investment in various developing countries. Governments have taken initiatives related to infrastructure development. Increased investment in the real estate sector has increased the demand for door and window fittings and other building components. At the same time, economic improvement in developing countries such as India, China, and Indonesia attracts large investments from various countries. This is the factor driving the demand for building hardware for infrastructure and construction projects in various sectors. For example, in January 2019, China invested US$163 billion in the infrastructure sector to boost its economy. New construction projects include two major airports and a train station. Similarly, private equity firm I Squared Capital raised $7 billion in September 2018 for a new infrastructure project in India.

There are several companies that are involved in the field of Architectural hardware, but recently one such company has caught my eye, as they are truly making a difference. The company is registered under the name, Engineer, and Decors and they are offering products of world-class quality, and through constant technological innovation. They understand the needs of their customers and shall stay focused on them by offering them products, services, and solutions of the highest quality.

Engineer & Decor fuses time-honored craftsmanship with modern technology to create architectural hardware products of uncompromising quality. Their team of experts has developed a wide range of door products, including custom solutions for high-end residential, commercial, and institutional applications. Since 2001, They have operated under one guiding principle: “if you can dream it, we can make it”. From their concept to manufacturing, all Engineer & Décor products are proudly made in India. Innovation is a hallmark; it is one of the most important driving forces of their existence. A large part of their strategic decisions is finding new ways to build better products, find better technology, promote a more rewarding work environment, and identify more efficient ways of working. is spent on their main goal to develop into a global manufacturer and supplier of building hardware and door accessories. To do that, they need to step up their efforts to raise their profit margins to sustainable levels and establish themselves as an industry leader.

In their journey of over 20 years, they have catalyzed some of the major changes that have led to India’s emergence as the global destination for Investment casting. They started as Domestic players in India back in 2001 and now serve almost 56 countries.

Their quality standards?

Investment casting practice is based on the manufacturing process and quality controls to provide consistent, high-quality investment castings. As an AS9100 certified and ISO 9001 compliant investment casting company, they are quality conscious and place a top priority on supplying their customers with parts that meet or exceeded all contractual requirements, on time, every time.

Customers that work with Engineer & Decors will benefit from:

■ A manufacturing philosophy based on meeting the customer’s requirements, not avoiding them.
■ Application of the leading technology within the industry.
■ Stringent process controls to ensure repeatability.
■ Cast material that is free from defects.
■ Castings that meet all dimensional requirements.
■ A uniform response to heat treatment with tensile properties that consistently exceed the specified minimums.
■ Burr-free castings that can be set into machining fixtures “as received”.
■ Lower machining costs with higher quality parts.

Conquering Start-up Challenges

Engineer & Decor have implemented a quality management system that promotes the innovation of improved products and of the processes that create and deliver them. The company holds several quality approvals including ISO 9001:2015 and the internationally recognized automotive accreditation, IATF 16949:2016. They have an ongoing program to review and implement new systems for improvement. This program includes establishing the company as an environmentally friendly organization by minimizing waste and reducing pollution.

They have their own in-house laboratory with advanced testing and measurement equipment, together with state-of-the-art inspection facilities and procedures.

With its team of qualified and experienced professionals, dedicated to supplying a high-quality product, Engineer & Decors aims to fulfill individual customer requirements, ensure expectations are fully met, and enhance the entire customer experience.

What Makes Engineer & Decor Unique in the Industry?

■ Engineer & Decor is an integrated team of 50+ Engineers and Technicians.
■ State of the Art manufacturing Infrastructure of 5000 sq. Ft. at their disposal.
■ Machinery line-up is one of the best in the industry and is globally comparable in its format.
■ More than 25% of infrastructure, assets, and team is dedicated to quality function.
■ They deliver castings with globally comparable quality.
■ Heritage Vendor status with the majority of their customers.
■ Manufacturing ranges from 3 grams to 15 kgs.
■ In-house CAD-CAM facility and tool room to develop Dies. Engineer and Decors Ms Kapila Dabas Director
■ Any ‘material of composition/alloy’ possible.
■ On line Spectrometer for precise composition control.
■ Heat treatment, coating, precision machining, and buffing facility available.
■ They work on a team spirit + collective wisdom basis.
■ Continuous learning and excellent organization.
■ Near ‘0’ Employee and Customer Attrition rate.

Roadmap Towards a Brighter Future

Engineer & Décor’s future map holds their expansion in different countries starting with setting up a warehouse in the United Kingdom to serve their European market and UK market followed by setting up a PVD plant and foundry in the UK. Foundries are trying to overcome these challenges by making collaborations to innovate advanced casting technologies using simulations, which are likely to reduce the shop-floor time and increase the casting yield.

Their Innovation holds various techniques and technologies that have been developed and fine-tuned to improve the investment casting process.


Featured Person : Kapila Dabas Director at E&D (Architectural Hardware)
Company Name : Engineer and Decors
Founded Year: 2008
India’s Top 5 Business Leaders, Ruling The Cooling Tower Manufacturers Industry – 2022

India’s Top 5 Business Leaders, Ruling The Cooling Tower Manufacturers Industry – 2022

Cover Story

M Square Engineers

( By putting the needs of the consumer first, we can provide a sustainable range of cooling tower services. )

The cooling tower market is expected to increase at a CAGR of more than 5% between 2021 and 2028, surpassing $2 billion in 2021. The growth of the chemical, automotive, petrochemical, and fertiliser industries will be complemented by an increase in industrial and manufacturing activity. Another factor fueling the expansion of the cooling tower market is the spike in the use of various types of equipment for cooling towers to prevent wear and tear.

The industry’s primary problem, though, is the limited supply of water. For instance, thermal power plants need a steady source of water supply because they need to use significant amounts of water for cooling. The cooling tower business is being forced to explore for energy-saving measures by the acute disadvantage and the worrisome rate at which the traditional energy sources will become scarcer.

M Square Engineers stepped in at this point to offer cooling tower solutions with the goal of conserving water, energy, and space. With more than 20 years of expertise in the cooling tower industry in India, they concentrate on providing their clients with high-end technology and customization along with quality service and support. M Square has made a name for itself not just in this country but also in the Middle East and South Asian nations. M Square approaches their cooling tower projects holistically in order to improve the overall plant efficiency rather than only focusing on the installation and maintenance hiccups.

Service & Technology

The company’s approach is unique and that is its USP. It follows an integrated approach. M Square always discusses and tries to find out a solution by which the entire plant performance improves, and not only cooling tower in isolation. It being educated in plant engineering subjects is in a position to discuss and come out with the right solution. It is treated as technically number one company in the country. It strictly follows guidelines of CTI standards for thermal design, and IS standards for structural design. In fact, M Square could give solutions for problems faced for other brands, which is positioning company ahead of all or superior.

The business is of the firm opinion that customers are more interested in how much someone cares about them than in how much one knows. “I believe this to be true in both personal and professional life. The entire team is structured so that they prioritise customers’ pain points and do all in their power to alleviate them. We frequently claim that our cooling tower helps customers keep their cool by cooling the water as well. We are a solution provider, the CEO says, helping people conserve resources for the benefit of the country whether it be water, power, or the space challenge.

The distinctive service offered by M Square is scientific performance evaluation, which determines whether or not the tower is operating according to plan. It develops technically viable solutions to increase or upgrade performance, assisting clients in increasing productivity. Many of its engineers and technicians have received this kind of training.

Many corporations, including JSW, AB Group, Vedanta, Ambuja, UPL, and many others, have previously benefited from these services. Numerous private business companies gave M Square the chance in the majority of the industry’s disastrous failures, which it encountered. It demonstrated the extreme speed and confirmed them correct offers services. Additionally, M/s GNFC invited it to present its analysis of structural failure and any solutions. The company’s suggestions were well received, and numerous locations are now using them.

M Square has been consistently developing fresh concepts and innovative approaches. It also emphasises speed. Innovation and Standardization are essential components of any growth strategy. It began training customers last year. Every month, we host educational webinars on a digital platform where we cover a variety of topics related to cooling towers, including maintenance advice, cooling tower behaviour theory, upgrade scenarios, structural failure prevention advice, non-performance charges, and cooling tower evaluation.

This has received good feedback. There is a community that is developing. We are not afraid to share our knowledge; in fact, we want our clients to recognise our commitment to serving society and the country. We are also motivated by the IBM success story, which is why we frequently utter the phrase “you will have good people to work with,” according to Mohan.

Growth Story

The company was started in the year 1999, with an objective of giving best. It has always focused on giving. M square gave more than 200 unique ideas to the industry. Sometimes in the initial stages M Square experienced that, because of unavoidable circumstances it had to spend much more than planned. However, it went ahead to achieve what it had committed. This has helped the company in creating a very strong good will.

It can proudly state that those clients who joined it in the beginning are still clients of M Square. They have a great mindset and creative solutions to solve their problems. They now believe they are following the path of least resistance. “I visited Japan in 1999 for an EDP in Osaka, which M/s AOTS Japan organised. I discovered two significant triggers during three weeks of eye-opening training. According to Mohan, the main goal of Japanese businesspeople is to benefit society or their country, and they hope to run MSME’s for 400 to 500 years.

Between 2000 and 2010, the majority of structural work was done on timber towers. This company received education from FRI, studied IS requirements in-depth, and was the first to start sharing these standards with industry. Customers and vendors now have access to suitable testing standards thanks to this. Structures are now more reliable as a result of this. M Square was a pioneer when it came to discussing structural flaws and offering solutions. The industry realised that providing new towers is far easier than providing solutions to current problems, hence M Square only began to provide new towers in 2005. Maharashtra, Gujarat, Karnataka, Goa, Rajasthan, Chhattisgarh, Andhra, Telangana, Odisha, MP, and other states in the region are where the corporation has a presence.

M Square began offering integrated solutions from the very first instance on, with a unique solution for each application. They began questioning it about fresh concepts whenever it interacted with customers. Then it got to work auditing the current systems. M Square received support on thermal designs and thermal performance analysis from MRL Corporation US from the very beginning. “Also, my personal expertise in engineering has assisted us in identifying a few problems and providing remedies.

We started trying a variety of technologies for a variety of applications, and we started seeing positive results from fresh approaches,” the CEO says. M Square received an award in the category of Skills and training from Manufacturing Today conferences in 2021, which M/s Aditya Birla Group co-sponsored. The company found that the majority of users were ignorant of the fundamentals of CT, its behaviour, and best practises.

Future Projects

M Square Engineers intends to work on a number of things in the days to come, including standardisation and modular construction, lead time reduction by 50% to help buyers cut lead time, design for collapse-proof structures to help buyers in improved reliability, spread to another 10 states in the next two years, a 5X growth in exports in the next two years, and last but not least, crossing $100Cr plus in n. Stars from the next generation Sameer, Nikhil, and Karan [ANTURKAR FAMILY] are now prepared to face difficulties. Their goal is to expand services that will give customers the impression that they are flying.


Featured Person : Mohan Anturkar – CEO Company Name : M square engineers Founded Year: 1999 No. of Employees: 11-50 employees