Morsel: The Best and Trustworthy Research Consulting Company in India


The first step toward change is awareness. The second step is acceptance, we need to keep ourselves update with today’s world with pure and real information hence here we are with an amazing interview with the director of MORSEL RESEARCH & DEVELOPMENT PVT LTD Bhartendu Trivedi.

Would you tell us about MORSEL RESEARCH & DEVELOPMENT PVT LTD (Vision and Mission)?

Quality data is a big issue in India. Poor quality data leads to poor quality decisions. A better policy can be crafted based on good quality data. Morsel Research has the vision to provide good quality data in India to researchers from all over the world. Morsel India has a mission we called “Social elevation through Quality Data”. As it is clear with the tagline, one good policy can change India and that can be crafted only after using good quality data. To find the right solutions for issues at the national level, authentic data must be provided. At MORSEL, we strive to get the most accurate and reliable data to bring about social transformation. Morsel has an analytical approach for their work that provides better results in the research domain.

How do you stay on top of changes in the process, changes in thought of industries that you are going to look at more now?

We are flexible and using the most updated technologies to collect primary data such as random recording of the survey, GPS location of subjects and protection of subjects and providing better quality research material. Morsel has been working with renowned social scientists, researchers, social workers, health and development economists who help in producing high-quality evidence on developmental effectiveness to improve the lives of deprived people of India. We are a global community, bringing diverse knowledge, expertise, and perspectives to the many challenges faced by today’s world. We know the importance of improvement and changes in the strategy that suitable and required in any situation. We believe in the adaptation of new technologies and changes in the current scenario.

What inspires you to come up with MORSEL RESEARCH & DEVELOPMENT PVT ltd to provide research consulting company?

During the initial days of the career, our Managing Director worked with Noble winner Professor Abhijeet Vinayak Banerjee (MIT) and Professor Rohini Pandey (Yale University) and they helped and inspired him to create a good team and start a consulting company as they faced a hard time to collect good data with the existing companies at that time (2017).


Morsel means Mass Oriented Research and Social Elevation Lab. We have started it as the laboratory of the data. We provide not only good quality data but also have an analytical approach for a better vision.

What are your views on today’s industry scenario? What is your strategy to reach new industries and new customers?

A few companies are doing good work and collecting good quality data and research studies. Still, there is a lot to be done. Things are improving. In India companies and ngos should adopt new technologies to curb corrupt data collection practices. Data collection is very hard work and it is easy that a fieldworker can get data without visiting the respondents or not asking all of the questions or by the correct way. It can be minimized by technology and hard work.

How will you define a successful business?

If most of the clients still referring your company to others even after 10 years of work, it means the company did good work and it is the path to success. Satisfying the clients, especially those who are the elite group of the society should be the main goal.

How does MORSEL RESEARCH & DEVELOPMENT PVT LTD work on making the industry better? What can be expected from MORSEL RESEARCH & DEVELOPMENT PVT ltd in the upcoming years?

Morsel is using the most advanced technologies in the research studies. We are also starting a research-based newspaper in Local languages so the people of India can understand the work of most economists and political scientist of the world. Morsel is also creating a panel survey data bank as our country in the way back in this part. A very few data bank are providing good quality panel data. There is a huge gap in India.

Explain MORSEL RESEARCH & DEVELOPMENT PVT LTD– Founder/ CEO’s journey till date, and how MORSEL RESEARCH & DEVELOPMENT PVT LTD tackled any initial struggles?

Our Managing Director Mr Bhartendu Trivedi started this company in 2013 and at that time only 3 people were working as a team member and founding member of the company. The company did not have money to purchase the computer so bought the first computer on EMI. The first big project company bagged in 2018. After that, we did not look back but those 5 years we did not have even to pay rent and salaries. Our Director uses his own savings to pay salaries and rent.

How will you define Success or what defines a successful business?

If a business a can give the continuous job of 100 people and especially who belongs to rural India. I think that is the change and we are doing it.

Year of Founding2013
Funding InformationMost Universities in the USA and UK
Founding Members 3
Office Locations Lucknow and Delhi
Company Strength 200

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