Best Delhi Startups- pl5

“Reaching heights in Brain Healthcare to help bedridden patients .”

Neuphony: Identify, Accept and Modify Your Brain Behavior

With the help of our headband and a mobile application, Neuphony provides you the benefits of neurofeedback in the comfort of your own home. The headband monitors your brain’s electrical activity, and the mobile app, based on the sensor data, suggests meditation practises to help you achieve your desired state. It teaches your brain how to create the desired condition over time through sessions.

Neuphony is a wearable neurofeedback device that can assist people in better understanding the brain, which has long been a mystery to the general public. We’ve combined neuroscience expertise with the power of machine learning to create Neuphony, a solution that will:

a) Help you deal with stress and avoid burnout in day-to-day life.

b) To relax your brain, use meditation, music, and breathing exercises.

c) Monitor brain activity in real time to provide you feedback on your habits.

People commonly believe that your core personality cannot be altered, which is a complete misconception. The term “neuroplasticity” refers to the ability to train the brain. In layman’s terms, this means that you can train your brain to behave in a specific way in a specific environment or to break and develop habits. Neurofeedback is the name of this technology. In India, there is only one centre in Bombay where this can be done, but it is highly expensive, costing between Rs. 20,000 and Rs. 25,000 each hour, with a minimum of 12 sessions required. In Europe, a single session costs around 200 Euros.

The brain wearable market has just been developing for the previous ten years, with the United States dominating and Europe catching up in the last two years. They are the first Indians to work on this, and it is the first device designed with the Indian market in mind. The entire manufacturing process takes place in Delhi, India.

Company Name:Pankhtech India Pvt Ltd
Headquarter:New Delhi, Delhi, India
Business Model:B2B2C
Founding Year:2020
Founding Member:Bhavya Madan and Ria Rustagi
Brand Name:Neuphony

Neuphony believes in the human mind’s limitless potential and works to unlock it in order to bring forth the best in people. Neurofeedback has been scientifically demonstrated to be a great tool for enhancing your brain’s overall health, including memory, sleep quality, and stress and anxiety reduction. With the use of a headband wearable and a simple mobile application, Neuphony claims to bring the benefits of neurofeedback to the comfort of one’s own home. The headband measures one’s brain’s electrical activity, and a mobile app modifies music depending on the sensor data to drive the brain to the desired condition.

Over the course of several sessions, the technology assists the brain in learning how to create the ideal condition on its own. The Neuphony headband detects your brain’s electrical activity, and the mobile app proposes scientific meditation practises based on the sensor data to help you achieve your desired state. Sleep, attention, concentration, and relaxation are all examples of this state (for stress, anxiety and depression).

The device’s brain is Bhavya Madan (Co-Founder and CEO). He is now pursuing a master’s degree in embedded systems (University of passau, Germany). Following his BTech, he worked for two years in India as an R&D Engineer. Ria Rustagi (Co-Founder and COO) is the company’s hustler, with an MSc. Integrated Circuit Design (NTU, Singapore – TUM, Germany) and four years of experience as a physical design engineer following her BTech. Electronics and Communication Engineering (JIIT, Noida)

Neuphony is dedicated to Ria’s sister, Pankhuri Rastogi, and is based on a very personal motivation for them.

Within a week of being diagnosed with a rare brain infection, Pankhuri was admitted to the Stroke ICU. She died in November 2016, after a six-month battle. For the entire family, those six months were physically and mentally demanding. Ria couldn’t comprehend why she couldn’t talk to her family or move during that time because she didn’t know what was going on inside her head.

While earning his master’s degree in Human-Computer Interfaces, Bhavya Madan (Ria’s fiancé and co-founder) came up with the idea of a gadget to allow bedridden patients communicate in December 2018. They chose to start with the first step toward brain health, which is mental fitness, after conducting surveys and interviews, and thus Neuphony was founded.


Ria and Bhavya have a vision to make Pankhtech the company which revolutionizes the field of brain health. Their goal is to create a device which helps bedridden patients communicate with their family and provide a platform to all researches and developers to create brain computer interface application.

This road was littered with obstacles.

Ria and Bhavya resided in Germany, where Germans take at least 2-3 years to bring a product to market; they plan everything from investments to funding, but they do not enter the market as a brand for another 2-3 years. They, on the other hand, wanted to get their goods out as soon as possible. Ria and Bhavya were caught in the attitude that they didn’t want it to last long, but they also didn’t want to release something that would be rejected by the European market.

One of the most difficult tasks they faced was forming a team. They intended to bring on some co-founders because they are both engineers, but Germans have such a good life that they do not want to add to it; they prefer to travel and experience the world rather than being preoccupied with work. As a result of not being able to discover any locals, they began looking for Indians in Germany. It was tough to assemble a powerful team because no one shared their enthusiasm. As a remedy, they engaged organisations in India to work for them because they were from India and were familiar with the country. Their corporation owns all of the patents, designs, and trademarks. It’s a made in India product, thus their software, hardware, and marketing team are all here. They believed it would be a good idea to combine the best of both worlds by designing in Germany and manufacturing in India.

“Another thing I often say is that Europeans favour us because we are Indians, but Indians dislike that about us.” When I speak with an Indian customer, I tell them I’m from Germany; yet, when I speak with Germans, I dress in Indian garb, and they frequently comment on how knowledgeable Indians are about meditation. I’ve had Indian customers tell me that if your product is created in India, it must be bad, so we don’t put made in India on our website because of the Indian market.”

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