The Ministry developed the promotional movies and television ads that won accolades as part of its Post-Covid World Promotional Campaign on India Reopening. The new Incredible India brand films were created by the ministry of tourism to welcome global visitors to the nation following the pandemic. The local and international travel industries have widely disseminated these brand films for use in marketing and promotion.
The Ministry’s social media accounts, which have gotten positive reviews from all over the world, were also used to promote the films internationally. Voiceovers in nine different foreign languages, including German, French, Spanish, Italian, Russian, Chinese, Japanese, Korean, and Arabic, have been added to the English-language commercials.