1. Rahul Nainani - Co Founder _ CEO - ReCircle - The 10 Most Promising Clean Tech Startups 2022

Recycling is one of the best and most effective ways to keep the environment impregnable. Because only reusing can lower the amount of waste and save natural resources for the future. Less landfill trash can save air and water from pollution. Did you know – If we recycle one aluminum, we can be able to save enough energy to run a TV for 3 hours (Obviously depends on the energy consumption of your TV)? It might sound unbelievable but it’s true. This can give you an idea that how much energy can be saved if we take recycling seriously. Recycling will reduce the amount of landfill waste that is potentially hazardous to the environment. Recycled materials can be cheaper for manufacturers than virgin materials and this can help reduce the cost of those products.

Recircle is a resource recovery enterprise that works to divert waste away from landfills and oceans, to bring it back into the economy to be reused, recycled, or repurposed, thereby promoting responsible and sustainable consumption of resources. It endeavors to benefit society by building an inclusive, ethical, and circular eco-system, creating capacity and organized employment within the informal economy, and promoting dignity along with better living standards for workers from all sections of society.

In 2016 they started as a RaddiConnect an online portal to provide doorstep pick up for recyclables in Mumbai. After one year they started working with the government to set up a Material Recovery Facility – an infrastructure for recovery of resources. In 2018 they began helping manufacturers to comply with their Extended Producer Responsibility (EPR) and neutralize their plastic footprint. And finally, in 2021 they transformed to ReCircle – A resource recovery enterprise with a vision of Ethical Circularity.

How They Work:

  • You schedule a pickup on their website or locate the nearest point to drop off the recyclables.
  • They weigh the collected recyclables and send you a confirmation via SMS or E-mail.
  • Proceeds from recycling go on to support a cause. You receive an acknowledgment for it.
  • You can subsequently track or measure the impact score on your profile.

Services they provide:

  • Pickup: Their digital platform offers a seamless way for you to dispose of all your dry recyclables – paper, metal, plastic, and glass. Their verified resource partners, who are none other than your neighborhood raddi waalas collect all the recyclables from you on a scheduled date and time. Proceeds from recycling those resources go on to support a cause.
  • Drop-Off: Their dense network of resource partners makes it highly convenient to drop off any recyclables like paper, plastic, metal, and glass at multiple locations in and around your neighborhood. Find the nearest point using their digital platform and support a cause by disposing of it responsibly.

As per the Plastic Waste Management Rules 2016 by The Ministry of Environment, Forest & Climate Change, Extended Producer’s Responsibility or EPR makes a manufacturer responsible for managing plastic waste after a consumer has used their product. The producers and importers of plastic as well as brand owners that use plastic for packaging are now accountable for managing the end waste. They must treat, recycle or reuse the products after a consumer has disposed them off. At ReCircle, they don’t only offset an equivalent amount of plastic you generate but also certify you in compliance with Plastic Waste Management Rules 2016.

They understand that they won’t be able to recover resources from ending up in landfills or oceans till we really challenge the ecosystem that forms the basis of linear economy – produce – use – throw; instead of a circular economy – produce – use – reuse. For that, they trust, they cannot do it alone but only with everyone in the ecosystem. So, they do a lot of collaboratively conceptualized projects towards hitting multiple problems, one at a time.

They Recover, Recycle, Rethink.

At ReCircle, their stakeholders are varied and they partner them all – government, brands, and informal sector – to achieve their vision of ethical circularity with multiple services. While they continue to work with the government, enterprises, recyclers & co-processors to manage waste, they also educate consumers about waste segregation and practices that are good for the environment. At every step of the way, their system is driven by data, analytics, and technology to enable transparency and accountability throughout the resource value chain.

A resource recovery enterprise working towards a sustainable future. They do this by preventing resources from entering landfills and oceans. Rather, they direct them back into the economy for recycling, reusing, or repurposing. They aim to build an inclusive, ethical, and circular ecosystem, using organized employment for waste workers within the informal economy. By doing this, they ensure the security of jobs and dignified life for workers from all sections of society.

At ReCircle they Vision to see a world where no resources are wasted by pursuing and promoting ethical circularity. And their Mission is working to move towards a circular economy for waste. They want to create infrastructure for waste management (collection, segregation, processing). Most importantly they influence brands to adopt sustainable processes.


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