Simply Naturals Food Pvt. Ltd


Mr. Dinesh Rawat, Founder, SIMPLY NATURALS, is a Management Postgraduate from LUMBA, Lucknow University, Lucknow. He holds a Bachelor’s degree in Agriculture & Animal Husbandry from prestigious from G.B. Pant University of Agriculture and Technology, Pantnagar, Uttarakhand.

Mr. Dinesh Rawat has more than 25 years of professional experience in Trading and Supply chain management of Agri Commodities.

Mr. Rawat is Pioneer of Feed Grains business in SOUTH ASIA. Introduced to commodity trading world the vitality of India Corn flows for Regional supply lines.

Mr. Dinesh Rawat has extensively travelled within Africa, South Asia and South East Asia and has deep understanding of structure and functioning of agricultural markets in South Asia and Africa. Mr. Dinesh initiated his career with largest Asian Poultry House VENKY’S. Later he worked with multiple prestigious international companies which were CARGILL, EDELWEISS, and OLAM INTERNATIONAL, ADM.

Why do you choose to promote indigenous varieties? Which factors motivated you to go with environment friendly process in the farm?

Coming from Agricultural education and working in the Agri environment, we observed that in last 30-40 years of fast paced Indian economic boom to catch up with population growth the High yielding varieties have replaced indigenous varieties to major extent across India, resulting in large scale usage of Chemical & fertilizers to match nutrient requirements of the crops. This unchecked unplanned usage has resulted in loss of Taste, Flavor and Nutrient profile of the crop produce.

There is an evident change in taste and flavor of almost all major pulses & cereals which we gathered from the large-scale consumer research. Further processing of any original crop produce also reduces nutrient value, this is evident from extensive studies on micronutrient deficiencies in the population particularly zinc and iron impacting immunity levels, and rise of food supplements (nutraceuticals) is a living proof to it.

On farmer front due to low productivity and poor price realization farmers are motivated to change their age old farming systems and furthermore inefficient Agri value chain makes consumer pay more, resulting in low farmer share in consumer rupee spent.

As Simply naturals our endeavor is to strengthen age old sustainable farming system and crop rotations to conserve indigenous varieties, soil and environmental health, and reduce non value adding intermediaries in Agri value chain to reduce cost to consumer and better price realization to the farmers and thereby encouraging farmers to continue with Heritage traditional native varieties and improved sustainable farming practices.

What is the basic difference between natural and organic food? Which one is better in your opinion?

Natural Food does not contain artificial ingredients or preservatives and the ingredients are only minimally processed (as per USDA). Generally speaking, a product claiming to be natural is free of common chemicals such as artificial fragrances, colorants, preservatives, and other synthetic additives.

Organic products are also made from natural ingredients and they are grown without the use of chemicals or pesticides and same is certified by certification agencies.

In our opinion both are good if they are authentic, however from consumer perspective organics are costlier then naturals as it involves high certification cost.

How many varieties of agriculture produce does Simply Naturals have in the basket? What kind of cultivation you have?

We have more then 50+ SKUs from different agroclimatic zones in India which are GI tagged (Geographical indicator), encompassing pulses, cereals, oils, spices, super foods and apiculture products.

How do you maintain the cultivation quantity and quality? What procedure do you follow?

We have an Integrated Agtech platform where consumers, farmers, processing partners are linked and all quantity, quality, supply chain is managed end to end from farmer to consumer with traceability.

For bulk supplies we have direct linkages with farmer groups and FPO’s (Farmer Producer organizations). We facilitate to register them in our portal where they provide information in advance for upcoming crop cycle i.e. Varieties, acreages, planned sowing and harvest timings and tentative production for different crops in their geography.

For quality we have established linkages with FPO partners and other local scale processors who do sorting, grading and process minimally based on our quality specifications.

Further consumer orders and deliveries are also managed through our portal thereby giving visibility to entire supply chain from farmer to consumer and helps in maintaining quantity and quality.

Why did you choose to cultivate and process with the help of marginal farmers when you had the option to go with big farmers?

It is a certainly a good question, in India 90% farmers are small and marginal with less than a Hectare land holding and they cannot afford to go for high commercial cultivation while normally big farmers are resource rich and they have capacity to invest in commercial farming (using High yielding varieties and advance farming practices) thereby reducing unit cost of cultivation.

When crop produce reaches market and prices are determined by demand and supply factors largely bigger farmers take advantage of price as there unit cost of cultivation is less and even though on quality front produce of marginal farmer is much superior however he is not in position to demand higher price (variety, natural farming methods etc.)

In our model we plan to integrate small and marginal farmers (organized under various groups / FPO) as they are already cultivating native varieties with traditional farming system and by providing them market linkages through our Agtech platform we are facilitating in realizing better returns and share in consumer spend.

Further govt programs for promoting small farmers through FPO is helping us to consolidate production in different geographies and our portal is helping to integrate and bringing them nearer to consumer.

How can one avail your products? From where to purchase Simply Natural products?

Our products are available through undermentioned channels

■ Direct to Home through WhatsApp (

■ or customer care (+91-7303866963)

■ Portal or Simply Naturals

■ Mobile application SWADco (Android application) can be downloaded from play store:

■ Online retail stores – Amazon, Flipkart & Meesho

■ Retail Chains – Le Marche, Modern bazaar (available in NCR region)

Year of Founding:2020
Funding Information:Family and Friends
Founding Members:Dinesh Rawat
Office Locations:Delhi
Company Strength:25

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