The basic philosophy of health, disease, and treatment in Ayurveda
Ayurveda is AYU and VEDA. AYU means life VEDA means science. The science of life is Ayurveda. In Ayurveda, health is a balance between body, mind, and spirit. If your mind, body, and spirit are in harmony with the universe, you have good health. When something disrupts this balance, you get sick. Ayurveda’s main goal is to promote good health, not fight disease. Treatment in Ayurveda may be geared towards specific health problems.
Ayurveda believes that everything in this universe is made up of five basic elements Prithvi, Jal, Agni, Vayu & Akash collectively known as Panchamahabhutas. Ayurveda believes that the components and functioning of nature are similar to the functioning of the human body, the concept of Panchamahabhutas is considered to be the foundation of Ayurveda and also pivotal to the understanding of the functioning and movement of the human body.
Ayurveda is based on the principles of three doshas or the three basic energy types which are further classified as Vata, Pitta & Kapha. All the three doshas combine to create different climates, different foods, different species, and even different individuals within the same species and perform different physiological functions in every individual body. The particular ratio of Vata, Pitta, and Kapha within each of us has a significant influence on our individual physical, mental, and emotional character traits.
What is Songara?
Songara® is a women-led DPIIT recognized startup based out at Ahemdabad and with 11 outlets in India and exporting to Europe, the USA, and Gulf countries. Songara’s facilities are certified with GMP, ISO 9001, ISO 22000, FSSAI, and IEC. Directors, Rekha Arunsingh Songara and Aanchal Kunwar co-founded Songara All Ayurvedic Private Limited in July 2019 to take traditional Ayurvedic practices to every home.
Built on trust, quality, customer service, and social responsibility, Songara All Ayurvedic under the leadership of Dr. Shashikant Rai has more than 25 Ayurvedic doctors associated who keep extending support for new and quality product development and servicing our customers.
The Scope of Ayurveda in the contemporary society
Ayurveda has wide scope in modern times as far as prevention of disease, promotion of health, and treatment of existing health problems is concerned. In India, Ayurveda is the primary healthcare option in various forms including home remedies, the solution from kitchen items, grandma’s tricks, traditional dietary practices, or directly through ayurvedic doctors.
In covid times medicines failed but Ayurveda helped in building a strong immunity system. The company witnessed many foreigners from across the world adopting Ayurvedic practices through options like meditation, cleansing therapies, or a massage.
Safety of Ayurvedic Medicines
Ayurveda is the safest healthcare system of all. Most of the ingredients are taken from herbs and other household consumable food items. Medicines are safe if the manufacturer is licensed and the label of the container does say to consult the doctor before consumption.
However, it is advisable to take Ayurvedic medicines consulting a doctor or Ayurvedic expert. Ayurvedic medicines are prescribed by one’s body constitution and the medicine for one individual may differ from the other. One should always refrain from self-medication.
Specialized Ayurvedic Treatments
Ayurvedic resorts have become popular destinations for relaxation and rejuvenation in India, while Ayurvedic hospitals cater to people seeking Ayurvedic treatment for more serious health problems. While Ayurveda is more prominent in the south due to the climate, and abundant supply of medicinal plants and herbs there, Gujarat, has a total of 48 Ayurved hospitals, out of which 29 are run by Govt.
The Panchkarma method of treatment has been proven to be radically effective for stubborn and chronic diseases. Special Ayurvedic treatments like Kshaarsootra and Raktmokhshana, are available at some of the big hospitals. Besides the hospitals, Govt. sees to it that Ayurvedic treatment is made available to the rural, tribal, and remote areas where there are no medical facilities through Ayurved dispensaries. There are in total 780 such dispensaries in the State.
The Founder’s Journey
Born in a traditional cultured family, Rekha Arunsingh Songara and Aanchal Kanwar found each other like-minded for doing something for women empowerment and making an entry into the business world with the traditional healthcare system, Ayurveda. Their in-laws supported them against all odds and encouraged them to start a company to make a new history in the society to create an example for all women who want to do something but give up in absence of required support, resources, or have large investment.
Their interaction with Dr. Shashikant Rai (Gold medallist in Ayurveda), inspired them to focus on helping society with quality healthcare using traditional Ayurvedic knowledge and practices. Under the guidance of Dr. Rai, Rekha and Aanchal started Songara All Ayurvedic Private Limited with a contribution of 1 lac capital each in July 2019.
They kept focusing on customer service, quality products, technology to enable speed and services to build the trust of their customers and win over many other established companies in the segment. During COVID times many companies fell, but Songara kept building on its strength and relentless focus on coming with high-quality products. Today the company has more than 2.1 million loyal followers.
Their Marketing Strategy
They have an outstanding and talented team in all areas of operations. Their in-house team has expertise in information technology and social media. They keep doing lots of experiments for promoting brands and products over social media.
Due to their high-quality products, superior service standards, continuous customer engagement, a large customer base has trusted the brand ‘Songara’. They have 2,129,377 followers on their Facebook page (@officialallayurvedic), 120K Pinterest followers @allayurvedic), 105K followers on Instagram (all ayurvedic) and 142K subscribers on YouTube (allayurvedictips). Their email campaigns are in-house developed for the company and resulted in a high level of customer reach and engagement.
Expansion of Songara
They are focused on the continuous and mindful growth of the company along with raising quality standards and customer value proposition. Their journey includes the growth of people and vendors associated with them helping customers with better products and services at the best possible prices.
Songara® All Ayurvedic Private Limited’s head office is located in Ahmedabad. They have purchased land for a factory in MP and are planning to make it functional by end of the next financial year. Presently they have 11 outlets in various parts of the country and they are aiming to triple this number within a year. They are exporting to few countries presently which contributes to less than 1% of total revenue and aiming to increase it to 10 % within the next 3 years.
Harvesting the Raw Materials
Raw material in Ayurveda makes the biggest difference in the results of products. Their customers always complement them with superior results of their products than most of the other players of the market. They focus on collecting the right raw material and using accurate Ayurvedic procedures for making the products.
They acquire their raw material from farmers directly where they keep auditing the quality of the herbs and ensure correct material is used. Their vendors, who help them manufacture products are also following the process of quality raw material acquisition from certified sources only.
|Year of Founding||2019|
|Funding Information||Self Funded|
|Founding Members||Directors Rekha Arun Singh Songara & Aancha Kanwar|
|Office Locations||203, Dev Prime, B/h Divya Bhaskar, Corporate Road, Makarba, Ahmedabad, Gujarat, 380051|
|Company Strength||7 employees including directors|