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Your health is what you make of it. Everything you do and think either adds to the vitality, energy and spirit you possess or takes away from it. And here we are with extra creamy personality Reshma, Jaya who is the founder of SPRUCE UP

Would you tell us about SPRUCEUP (Vision and Mission)?

To make people adopt a healthier lifestyle by providing natural healthy products which are easily accessible, affordable and could it be easily incorporated into your daily schedule.

How does your product making people’s daily diet better?

Our Product Peanut butter helps in reducing appetite, boosting energy levels, reducing the risk of heart disease, reducing the risk of colon cancer, preventing cognitive decline, may help reduce allergy.Helps prevent gallstone, helps maintain skin health, help maintain fluid balance, helps manage blood sugar levels and help manage diabetes.

What inspires you to come up with SPRUCE UP?

Making people adopt a healthier lifestyle.

Why chooseSPRUCEUP?

Our brand Richezza will be a taste, quality and branding outlier. Though several companies have added flavours to their peanut butter, nobody has come close to providing a smooth and plain taste when it comes to natural, unsweetened. RichezzaPeanut butter will be smooth and plain in taste.

What are your views on today’s

industry scenario? What is your strategy to reach new industries and new customers?

Health Industry is growing, as awareness for health is growing. People prefer healthier foods compared to unhealthier ones. Pandemic especially has accelerated this trend, as it has made us realize how important it is to follow a healthier lifestyle and keep ourselves fit.

We are planning to launch new products, through which we will be targeting two customer segments mainly. First Fitness Segment and second FMCG segment.

We are in the process to run advertisement campaigns to create our brand awareness using social media channels and eCommerce platforms.

Explain the SPRUCEUP– Founder/CEO’s journey to date, and how SPRUCEUP tackled any initial struggles?

We as founders did face quite a few hurdles right from doing product research to finding the right manufacturer for our product that will give us the best quality. We got in touch with quite a few fitness trainers and food manufactures, understood the landscape and the customer segments associated with our product and through research and sampling we took the right decisions of which manufacturer and which product to launch.

What will you suggest to our

readers to achieve success in their desired field?

Do your homework well. Research about your customers, products and the market you are entering before launching any new product.

Year of Founding:2021
Funding Information NA
Founding MembersReshma, Jaya
Office Locations Pimpri Pune – 17
Company Strength 2-10 employees
Website: richezza.in
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