Over the past few years, the number of people turning to the Internet for news, entertainment, education, and more has skyrocketed. Over-the-top (OTT) video usage continues to grow, with the online streaming market predicted to reach $ 247 billion by the year 2027. Businesses are hoping for this trend to increase brand awareness and provide value to their audience. However, many people are taking advantage of this opportunity to monetize their video content and create their own OTT broadcasting services.
OTT stands for “over-the-top”, referring to the method of media distribution that serves as an alternative to traditional satellite or cable television. We are entering a future in which most of the media is distributed and accessed through the Internet. OTT technology is distributing more and more media every day. In fact, some industry leaders have argued that we should completely differentiate between OTT and broadcast TV.
An OTT streaming service is an app or website that turns viewers into accessing their favorite programs and movies. These services are accessible on all types of Internet-enabled devices, including smart TVs, gaming consoles, computers, laptops, smartphones, and tablets. In general, OTT streaming services limit the access of paid viewers. Viewers can pay for access on a pay-per-view basis or they can subscribe to the platform for unlimited on-demand access. Sometimes, broadcasters monetize their content with sponsored ads.
Finding the ideal OTT solution can sometimes be difficult, especially since there are so many top choices to consider. We’ve broken down the ten most popular OTT platforms to give you a better understanding of what they are, what they offer, and how much they cost.
How is OTT distributed?
Accessibility of OTT content is one of the reasons for its popularity. To stream OTT, customers only need a high-speed internet connection and a connected device that supports apps or browsers.
- Mobile OTT devices: Able to download OTT apps for streaming on smartphone and tablet travel.
- Personal Computers: Users can access OTT content from desktop-based apps or web browsers.
- Smart TVs: The most common examples include Roku, Apple TV, Firestick, and more. Game consoles, like the PlayStation, often support OTT apps as well.
The Best OTT Streaming Services of 2022
Netflix has always been one of the most loved OTT platforms all over the world. It started as an online DVD rental shop but evolved with the advent of live streaming technology. Today, Netflix is one of the largest on-demand streaming platforms on the Internet, with over 15,000 titles. Netflix offers titles from other production companies as well as original content that is only available on its platform. Netflix uploads entire seasons of television shows at a time and is popular with people who enjoy “binge-joining”. Netflix offers three different monthly pricing plans, including unlimited, ad-free streaming.
- Disney +
Disney + is an OTT streaming service that provides access to movies and TV series owned by The Walt Disney Company. These include programs from Disney, Pixar, Marvel, Star, National Geographic, Game of Thrones, and Star Wars.
- Prime Video
Prime Video is Amazon’s OTT streaming service. It offers unlimited access to a library of video content with a subscription, and additional content available for rent or purchase. A unique feature of this platform is that users can still purchase access to movies in theaters. Prime Video also has access to live programs, such as sporting events. Prime Video is a subsidiary service you receive when you subscribe for amazon prime.
- HBO Max
HBO Max is an OTT video streaming service that provides content largely from WarnerMedia, HBO’s parent company. An interesting aspect of the HBO Max is that it offers access to movies that are still in theaters at no extra cost. The HBO Max comes in two pricing tiers. Streaming with ads and ad-free streaming.
Hulu is very different from other OTT platforms like Amazon and Netflix. If you want early access to content that is broadcast on a television network, Hulu needs you. Hulu has over 30 million subscribers. Hulu provides basic services at a very reasonable price and with the ad-supported model you can see all the content that Hulu offers.
- AppleTv +
Apple TV + is a video streaming service provider that can be used not only for video streaming but also for listening to music, playing games, and using other apps on your TV. As Apple has everything unique, this product is also great for its users as it provides a one-stop solution for signing up and watching premium TV streaming services.
We all know that Netflix is no longer the only big guy – with Disney + Disney + running out of the OTT gate, Amazon Prime, and Hulu stepping in to capture the TV. The world is recognizing the potential of OTT, not just for big players like Netflix and Disney.
Smaller creative communities, such as the city of Atlanta, are recognizing the power of OTT. Following COVID-19, OTT has also offered a unique opportunity to live-stream major events such as concerts, music festivals, conferences, and more that would otherwise have been canceled. With platforms like Endavo, creators, event organizers, and businesses alike can deliver their content to a larger audience with the option of monetization. Whatever the future of streaming, it is sharing OTT and it is changing the world.
– Amrin Ahmed