A few years ago, no one would have predicted the return of QR codes or the meteoric rise of TikTok. In 2021, Apptopia noted that TikTok was the most downloaded app on both iOS and Android devices, predicted to overtake Facebook , Instagram , Twitter, and Linkedin.
As a savvy marketer, it helps to keep track of what’s going on in the industry so you’re not too surprised by the trends.
Social networks have become an integral part of our lives in a short period. What started as a medium to connect with friends and family soon became a channel for brands and businesses to connect with their target audience through well-crafted social media strategies.
With the rapid growth of this medium, numerous social media trends have emerged and evolved over the years. Adapting to these new and upcoming trends helps businesses keep up with the tough competition.
Working in an industry that evolves faster than Power Ranger can be challenging – the social media landscape is constantly changing. If you’re wondering what’s popular, what’s not, and how to incorporate social media trends into your strategy, you’re not alone.
Social media has evolved, we’ve said goodbye to simple status updates (we miss you!) and hello to social media sales and growing digital communities. And while the new features and trends of social media may seem endless, they also allow you to experiment and connect with your audience differently. So, what’s on the horizon for 2022?
List of Social Media Trends to Watch In 2022
- TikTok will become the most important social network for marketing (??!): Instagram has held the #1 spot in the hearts of most social marketers for the past few years. It grew the fastest, had the highest ROI (depending on your industry), and (bonus) was pretty fun to hang out with. But that is changing now.
TikTok crossed the 1 billion user mark in September 2021. This made it the 7th most popular social network in the world. If you exclude messaging networks, TikTok is the 4th most popular social media network after Instagram. Why is this a big deal? As of January 2021, it had only 689 million users. That’s a 45% increase in less than a year.
And that’s after its biggest increase of all: a global user base increase of 1,157% between 2018 and 2020. To put that into perspective, Instagram’s monthly active users grew at a rate of 6% in 2020. Even more interesting? Google Search Trends shows that TikTok completely dominates short video content on Instagram.
- Increasing engagement with ephemeral content: If ephemeral content sounds new to you, you might better understand the term concerning social media. Yes, we’re talking about trending short-lived content that disappears within 24 hours of being posted, AKA Facebook and Instagram Stories.
The stories are fun, and engaging and keep people on their toes, literally! Brands are experimenting a lot with the “Story” feature on Facebook and Instagram to give their customers a glimpse into their world.
While images, videos, and text content continue to inform everyone about new product launches, offers and other public announcements, brand stories are meant to be more personal and informal.
Therefore, customers can expect much more brand engagement in the coming days with the introduction of surveys, quizzes, behind-the-scenes moments, random pranks, workplace tours, and a whole host of engaging content to help them get to know the brand. very close.
- Long video is a bust, except on YouTube: According to video hosting software company Vidyard, 60% of all videos posted online in 2020 were less than 2 minutes. Two years ago, with the advent of IGTV and Facebook Watch (not to mention the supposed demise of Snapchat), there was a moment when we all thought the long-form video was the future.
Known for its long educational videos, YouTube rewarded videos that exceeded the 10-minute mark. And Facebook wanted to compete in the same arena.
Businesses have rushed to produce “TV series” for their social platforms. Will Smith even voiced an IGTV show for National Geographic. Facebook seemed to be taking on not only YouTube but cable TV networks as well.
But then TikTok arrived in North America. In response, Instagram launched Reels in late 2020 and the rest is history.
Instagram has ended support for IGTV. No one talks about Facebook Watch anymore. And even YouTube, the last bastion of long-form video on social media, introduced a new format. You guessed it: YouTube Shorts.
- Customers will want to expect to buy your products directly on social media: Before the pandemic, social commerce was a spectacular opportunity for the most innovative businesses (mattress disruptors, eyeglass disruptors you had to call yourself a disruptor before you let your customers shop on social media).
But the increased consumption of social media combined with the stay-at-home mandate created the perfect conditions for an explosion of social shopping. Which won’t go away.
eMarketer predicts that social commerce will be worth $80 billion by 2025. It’s riding the waves of equally massive e-commerce growth (18% growth in 2020 alone).
There are several social media trends that will rule 2022 and have a massive impact on both users and brands. If you haven’t adapted to these new trends of the year, it’s time to do so and leverage your social media brand to stay ahead of the competition.
– Amrin Ahmed