For equipment rental companies – like many businesses – the most important factor in success is cash flow. The more you rent, the more money you make, and the more you pay for fixed expenses, such as payroll, debt service, and so on. When enough money is generated, a business turns a profit.
One of the most important ways to measure success in the hiring business is to use it. There are two different metrics for use. The first is the use of time, which refers to how long a piece of equipment is rented. It can be measured in days, weeks, or months. Apart from wasting time, nothing else matters. In other words, if a piece of equipment is not rented, it does not generate cash flow.
Another use metric is the use of the dollar. This is calculated by dividing the 12-month rental rent into actual acquisition costs. For example, if a piece of equipment costs $ 20,000 and earns $ 14,000 a year, it gets 70% use.
Gaining full use is a measure of action. Leasing businesses require that the equipment be rented enough to cover the cost of debt and debt service, but not often, as this could lead to the collapse of expensive assets. Also, if a piece of equipment is rented all the time, your business may be dismissing customers because the equipment they are looking for is not available.
The higher the level of use of the dollar depends on the type of business the lease. The acceptable targets for the use of the whole dollar are estimated at 65% in national large rental houses; 100% in small, standard rental facilities; and up to 150% at party stores. In terms of time use, prices should drop between 40-80%, and 60-70% should be a good location. If prices are too low or too high, adjustments need to be made.
Follow-up use is critical to the success of equipment rental businesses. For businesses to know exactly how they are performing; they need to track usage throughout the list and for each piece of equipment. Each unit should be considered as its separate business; should cover its fixed costs and credit service. If each machine pulls its weight, in a figurative sense, then the whole rental business will be in good working order.
Employment rental is divided into many different numbers, and not all companies operate in the same way. However, in general terms, there are two key figures: the actual use of the asset, which is measured based on the number of available lease days compared with the number of days leased as well as capital expenditure measured as rental income over some time relative to the potential profit. it could be achieved based on what is intended or the standard, which is not discounted. Actual use is also sometimes referred to as property use, in which the rental company considers its current use of assets based on a single period.
Usage statistics can vary based on many different factors. For example:
- A company with tools that require maintenance work every 2 weeks, may decide that the number of days available per month is reduced as it will not be available due to maintenance for 2 days each month.
- Some rental companies offer “free days” in rental contract payment procedures, for example on a national or public holiday, so the equipment does not charge a fee on those days, although it is rented.
- Some companies charge a small fee, for example, you can rent an excavator for 1 day, but you are charged for a minimum of 3 days. So physical use will be 100% per day, but expenditure is 300% as you earn 3 days’ income for the 1-day job.
- Rental software is often required to assist management teams in estimating and calculating usage statistics.
- Asset Tracking Software may be useful for increasing or controlling usage statistics.
- Use in this context is closely linked to profitability. Low physical consumption may be reduced by keeping high rental rates, higher physical activity often allows for keeping lower rental rates. Different types of equipment may also alter the relationship between measurements and usage.
In short, knowing how to use your assets is important for rental businesses, which provides a performance and financial perspective that helps analyze the performance of each asset and influences future decision-making which is very important in today’s times.
– Amrin Ahmed