Digital marketing and advertising have been linked with commercial success for many companies across the world due to the integration of different internet-based platforms and electronic media for promoting various brands, commodities, and services. Rapid digitalization across numerous business sectors, as well as a rising focus of several organizations on expanding their audience, are driving demand for digital marketing software. Analysis of customer behavior and preferences economically is the biggest advantage of digital marketing. This has greatly enhanced its capacity to reach a large audience. These merits are driving the sector even higher. Digital marketing is the way forward for both B2B and B2C businesses.
India has 451 million internet users, according to a report published in the Economic Times. This would be a wonderful business opportunity to provide services and products to a growing population of internet users who are tech-savvy. A cellphone has become a necessity for everyone. Even if you want to try a new dish, you can learn how to prepare it on YouTube. When it comes to business, though, every company wants to be on the internet. As a consequence, there’s little doubt that digital marketing has a bright future in India. Moreover, predictions for the year 2021 place the Indian Advertising Industry at a whopping $223 billion INR.
Digital marketing comes with a number of challenges, including making a brand stand out in the sea of information available on the internet, bringing relevant viewers to a website, effectively targeting the right audience, structured lead generation through social media, optimizing ROI, and keeping up with changing trends, to name a few. As a result, in order to overcome all of the aforementioned challenges, businesses must collaborate with the proper vendor. Windsor Digital is one such vendor that helps companies eliminate the loopholes in their digital marketing methods. Rakesh Saraf, the CEO of Windsor Digital describes the company as an advertising agency that closely follows the principles of brand building.
What is Windsor?
Windsor Digital is a marketing and advertising agency that specializes in brand development and advertising campaigns. The company has been dedicated to assisting customers in realizing their maximum business potential since its inception. As a result, the firm has been able to offer a broad variety of services in order to give easy yet comprehensive brand solutions. They’ve acted as marketing partners in the areas of brand strategy, content, design, and technology, video creation, and media planning and buying. As a partner, Windsor Digital assists businesses in analyzing their existing market position, identifying issues, and their strategic development. They have good expertise in automotive, real estate, fast-moving consumer goods, healthcare, BFSI, education, B2B, IT, and entertainment.
Their unique working style
The team at Windsor commences their intervention by knowing about the background and goal of the client business. Comprehensive market research follows along with a competitive study. A considerable amount of time and effort is devoted to conducting extensive research and learning all aspects of clients’ products and services. Every cycle is a long-standing process of understanding their customers’ companies, brand goals, and values. Once they have a good understanding of the brand, they strive to come up with a customized and unique approach that meets the client’s needs. This assists the company in capturing their target audience and allowing the audience to readily connect with them. They also conduct media planning and purchasing, performance marketing, search engine optimization, and online reputation management on top of everything else.
What services do they offer?
Windsor digital offers a range of services which include Search Engine Optimization (SEO), Project Analysis, Social Media Advertising, Mobile Advertising, Remarketing, Display Advertising, Search Advertising, Google ads customization, Competitive analysis, Account Management, Social Media Audit, Content Plan, Market Analysis, Ongoing Analysis, Influencer Review, Content Review, Campaign Analysis, Corporate Video Maker, Affiliate Marketing, Programmatic Marketing, Media Buying and Planning and Web Development.
Rakesh Saraf, Director, Windsor Digital
Rakesh Saraf, a Kashmiri-born businessman attended an English-run boarding school in Orissa for his education where he developed a passion for reading and writing. He graduated from Shri Ram College of Commerce in New Delhi with a degree in Commerce after completing his Senior Cambridge. Rakesh earned CA and CPA credentials while he was moving base from London, Halifax, Toronto, Delhi, Singapore, and then back to Delhi and thereafter worked for KPMG and Ford Motor Company. Rakesh has worked in a variety of fields, including consulting, marketing, garment production, software development, and medical transcribing. Rakesh is launching new enterprises, pursuing new hobbies, and continuing to write at an age when most people consider retiring. He established Windsor in 2019 to hasten the process of digital marketing for companies.